Resources
This page brings together practical artifacts that help teams move from ideas to published content quickly and consistently. In addition to the keyword expansion tool itself, you’ll find links to guides that explain how to turn clusters into briefs, a production checklist to avoid last‑minute issues, and lightweight assets you can adapt for your workflow. Treat this page like a living notebook—return as processes evolve and new questions emerge.
Guides
- Keyword Research Basics — Foundations for intent-led, depth-first discovery that turns into shipped content.
- Building Topic Clusters — Design pillar–support structures that align with intent and scale internal links.
- Why deeper-level keywords beat random long‑tails — Demand-backed depth vs. guesswork; better intent match, authority, and conversion.
- Depth‑first keyword trees vs. traditional research — Intent-led trees outperform flat lists; pair with volume and SERP validation.
Tools & Downloads
- JSON Export — Download your suggestions as JSON.
How to use these resources
Start by mapping your topic with level‑one suggestions. Skim for recurring modifiers and questions, then expand two or three branches to level two. Use the production checklist to create a small run of briefs that share a consistent structure: target intent, sub‑questions to answer, required internal links, examples to include, and clear next actions. Rinse and repeat once content ships—use the same map to plan follow‑ups, updates, and internal‑link refreshes that lift the cluster as a whole.
Editorial calendar cadence
To keep momentum, adopt a simple cadence: T‑30 for strategy and outlines, T‑14 for drafts and feedback, T‑7 for final edits and asset prep, and T‑1 for publish checks and distribution. The resources on this page plug into that rhythm: use guides for briefs at T‑30/T‑14, run a checklist at T‑7, and draw from templates for social/email at T‑1. Over a quarter, this predictable cycle reduces context switching and helps teams ship more consistently.
Internal linking and measurement
As pages go live, return to the tree to add internal links between siblings and from pillar pages to supporting articles. This improves discoverability and clarifies relationships for readers and search engines. For measurement, pair Search Console coverage with analytics events (page_view plus a simple content_engaged event on scroll or dwell). Track which branches accumulate traffic and conversions, then iterate on those with updates, examples, and FAQs sourced from user feedback.